About us
Data-driven B2B Marketing Collective
- Curated B2B Marketing Collective driven by Sonesh Prakash who comes with nearly 2 decades of experience in B2B Sales and Marketing.
- Help B2B Startups and SME’s in setting up and scaling their marketing initiatives through Virtual CMO As A Service, Linkedin Lead Generation Services, and Account Based Marketing (ABM) consulting.
- Remotely serve global clients across India, UAE, USA, and Europe.
- Focus on targeted content marketing initiatives to improve Brand Awareness, Lead Generation, & Lead Nurturing.
- Differentiate ourselves through a curated marketing ecosystem (design, content, & campaign execution) for each client based on business maturity and marketing budgets.
Our work process
01
We begin by understanding the life stage of our client’s business, their marketing objectives, and budgets and present a results-driven B2B marketing strategy accordingly.
02
Once the strategy is approved, we curate a team to ensure the best possible execution. It includes subject matter experts or agencies across content, design, and performance marketing.
03
We monitor the execution on an ongoing basis and keep tweaking the budget allocation and marketing channels for optimum ROI
About us
Meet our leadership
Led by Sonesh Prakash, a seasoned B2B sales and marketing professional with a flair for content marketing, marketing technology, and enterprise SaaS
Sonesh comes with more than 2 decades of experience in B2B sales and marketing spanning enterprise software, banking, media, and HR solutions. He has worked with many B2B startups and SMEs and enabled the following:
- Set up a competent marketing ecosystem from scratch and made them productive within 3 months
- Grew the Marketing Qualified Lead (MQL) funnel by 10X in a matter of months
- Spearheaded content marketing efforts to increase social media engagement by 7X
He chanced upon a gap in the marketing initiatives of B2B Startups and SME’s and thought of addressing it with his experience.
- He works with them as a virtual CMO and helps them create and manage a sustainable marketing ecosystem
- Marketing objectives can be short term or strategic and can be digital or mainline.
- He curates a set of competent vendors (agencies, designers, performance marketers, UI/UX consultants, martech platforms) for each of his clients based on their needs and budgets.