Netcore, one of the biggest companies in the marketing technology space in India, has never failed to capture my attention with their innovations in content marketing
Here are 5 hacks aptly used by their content marketing team when it comes to Linkedin ads
1) They aptly use multiple ROI-centred statistics in many of their Linkedin ad campaigns, something which builds credibility and adds to their core value proposition.
2) They come up with engaging Q&A based headlines to ensure intrigue and support it with relevant product images and illustrations
3) They leverage on platform generated insights to develop data-backed research reports . For eg the Email Marketing Benchmark report which they come up every year.
4) In some of their posts, they have used intelligent humour and anecdotes to break monotony. For eg, the meme on Liam Neeson (check out the video below) is quite funny, yet apt to their core message.
5) The have used comic strips to reflect user personas and relevant conversations between them to drive a point home. This enables a conversation led positioning, rather than using verbose paragraphs
Do share this post within your network in case it enlightened you. Also, do post links to some of the good ad campaigns you have come across as comments on this post